This is the beginning step. We meet to discuss your business objectives—where you have been, where you are now, and where you’d like to be in the future. We discuss your vision of the brand experience you want for your audience. We define the scope of the project. If we are updating your current brand, we talk about what has made your branding work in the past and what has not. We assign a team who will be responsible for seeing this project through on both ends of our partnership. This discovery process is based on a series of questions that will illuminate for us your identity needs.